Detroit PBS Rebrand

Detroit PBS | Imagine the Possibilities

As Vice President of Marketing and Digital at Detroit PBS, I led the comprehensive rebranding of Detroit Public TV to Detroit PBS. This initiative involved in-depth audience research, strategic planning, and the development of a cohesive brand identity that better reflected the station’s mission and multiplatform content. I oversaw the implementation of the new brand across all channels, ensuring consistency and resonance, which strengthened audience perception and engagement.

The also included the coordinated announcement that the station would move from its suburban studios in Wixom, MI back to Detroit, with a new location in the city's Milwaukee Junction neighborhood, refurbishing a historic industrial building on Piquette Avenue, the once epicenter of the car industry in the early 1900's.

Supporting Material:

Rebrand and Building Announcement

Detroit PBS Brand Style Guide

Capital Campaign For New Building