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Crisis Communications: Federal Funding
Website www.detroitpbs.org/value Background I was the architect and driver of the Value Detroit PBS campaign , a multi-phased effort...
Eric Freeland
Aug 30, 20252 min read


Detroit PBS Rebrand
Detroit PBS | Imagine the Possibilities As Vice President of Marketing and Digital at Detroit PBS, I led the comprehensive rebranding of...
Eric Freeland
Nov 14, 20241 min read


PBS Video
During my tenure at PBS, I provided strategic leadership to launch PBS’ streaming video service on web, mobile, and connected TV devices.
Eric Freeland
Oct 23, 20191 min read


PBS Passport
Website www.pbs.org/watchpassport Background As an extension of the PBS Video App, PBS Passport is a special video-on-demand service for...
Eric Freeland
Oct 23, 20191 min read


The Great American Read
Websites and Social Platforms www.pbs.org/greatamericanread www.facebook.com/GreatAmericanReadPBS Background Hosted by Meredith Viera,...
Eric Freeland
Oct 23, 20191 min read


Ken Burns Website Restoration
Website www.pbs.org/kenburns Background For more than three decades Ken Burns has produced and directed some of the most acclaimed...
Eric Freeland
Oct 23, 20191 min read


The Vietnam War
Website and Social Platforms www.pbs.org/vietnamwar www.facebook.com/TheVietnamWarPBS/ www.instagram.com/vietnamwarpbs/ Background: Ken...
Eric Freeland
Oct 23, 20191 min read


We'll Meet Again
Website www.pbs.org/wellmeetagain Background Hosted by Ann Curry, We'll Meet Again explores some of history's most dramatic events and...
Eric Freeland
Oct 23, 20191 min read


PBS Online Film Festival
Website and Social Platforms www.pbs.org/filmfestival www.facebook.com/PBSFilmFest/ Background Since its launch in 2012, the PBS Online...
Eric Freeland
Oct 23, 20191 min read


Wild Alaska Live
Website www.pbs.org/wildalaskalive Background Over three nights in July 2017, Wild Alaska Live turned the cameras on a must-see natural...
Eric Freeland
Oct 20, 20191 min read


Native America
Website www.pbs.org/nativeamerica Background Native America was a four-part PBS series that challenges everything we thought we knew...
Eric Freeland
Oct 20, 20191 min read


Black Culture Connection
Website and Social Platforms www.pbs.org/blackculture www.twitter.com/PBSBlackCulture Background The PBS Black Culture Connection (BCC)...
Eric Freeland
Oct 19, 20191 min read


PBS Food
Website and Social Platforms www.pbs.org/food www.facebook.com/PBSFood Background As a niche content vertical, PBS Food unites cooking...
Eric Freeland
Oct 8, 20191 min read


Value PBS
Website and Social Platforms www.pbs.org/value www.facebook.com/ValuePBS/ Background In a media landscape that is shifting rapidly and...
Eric Freeland
Oct 7, 20191 min read
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