Building Detroit PBS's first enterprise audience personalization strategy by integrating first-party audience data, CRM insights, and marketing automation to drive membership growth, strengthen retention, and build long-term audience loyalty. As audience expectations continue to evolve, public media organizations must move beyond one-size-fits-all communications and create experiences that are personalized, relevant, and data informed. Detroit PBS is implementing a long-term

Developed the Detroit PBS Dispatch, an eight-page executive communications publication that translated Detroit PBS's strategic priorities into compelling storytelling for more than 1,500 of Michigan's business, government, philanthropic, and civic leaders attending the Mackinac Policy Conference. Originally created as a conference leave-behind, the publication continues to support fundraising, donor cultivation, underwriting, and stakeholder engagement as an executive communi

Led Detroit PBS's enterprise-wide response to the elimination of federal funding for public media through an integrated communications strategy that strengthened stakeholder confidence, grew membership from 68,000 to more than 81,000, supported completion of a $7.5 million matching grant one year ahead of schedule, and established a long-term communications framework for the organization. When federal funding for public media was eliminated, Detroit PBS faced one of the most

Detroit PBS | Imagine the Possibilities As Vice President of Marketing and Digital at Detroit PBS, I led the comprehensive rebranding of...

During my tenure at PBS, I provided strategic leadership to launch PBS’ streaming video service on web, mobile, and connected TV devices.

Website www.pbs.org/watchpassport Background As an extension of the PBS Video App, PBS Passport is a special video-on-demand service for...

Websites and Social Platforms www.pbs.org/greatamericanread www.facebook.com/GreatAmericanReadPBS Background Hosted by Meredith Viera,...

Website www.pbs.org/kenburns Background For more than three decades Ken Burns has produced and directed some of the most acclaimed...

Website and Social Platforms www.pbs.org/vietnamwar www.facebook.com/TheVietnamWarPBS/ www.instagram.com/vietnamwarpbs/ Background: Ken...

Website www.pbs.org/wellmeetagain Background Hosted by Ann Curry, We'll Meet Again explores some of history's most dramatic events and...

Website and Social Platforms www.pbs.org/filmfestival www.facebook.com/PBSFilmFest/ Background Since its launch in 2012, the PBS Online...

Website www.pbs.org/wildalaskalive Background Over three nights in July 2017, Wild Alaska Live turned the cameras on a must-see natural...

Website www.pbs.org/nativeamerica Background Native America was a four-part PBS series that challenges everything we thought we knew...

Website and Social Platforms www.pbs.org/blackculture www.twitter.com/PBSBlackCulture Background The PBS Black Culture Connection (BCC)...

Website and Social Platforms www.pbs.org/food www.facebook.com/PBSFood Background As a niche content vertical, PBS Food unites cooking...

Website and Social Platforms www.pbs.org/value www.facebook.com/ValuePBS/ Background In a media landscape that is shifting rapidly and...