Value PBS
- Eric Freeland
- Oct 7, 2019
- 1 min read
Updated: Nov 18, 2019
Website and Social Platforms
Background
In a media landscape that is shifting rapidly and radically, trust continues to be a powerful differentiator for PBS and its member stations. The ValuePBS campaign showcases the value and impact of PBS and its member stations have on American communities.
My Role
As Senior Director of Multiplatform Content, I oversee the campaign's website. By working across teams, we've developed a wide range of digital content to promote PBS' mission. Key activities include:
The creation of video testimonials representing a wide range of topics that were across digital, social, OTT, and station markets
An additional, 145 pieces of compelling multiplatform content (videos, infographics, social assets) were created to show the extent to which PBS and member stations are trusted
Across social media, this content has sparked a tremendous response, with 72 million post impressions and more than 150,000 engagements
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