PBS Video

Website

www.pbs.org/video

Background

PBS takes a multi-platform approach to content development, distribution, marketing, and membership to serve its 330 member stations. The award-winning PBS.org website and PBS Video Apps (iOS, Android, AppleTV, Amazon Fire, and smart televisions) receive 264 million video views on average every month for PBS Kids and General Audience Programs. These digital channels senses the users geographic location, delivers the user PBS national and local station programming; plus it allows users to make station donations via the national platform — eliminating the need for stations to create their own apps.

My Role

During my tenure at PBS, I provided strategic leadership to launch PBS’ streaming video service on web, mobile, and connected TV devices. Responsibilities included:

• Developed editorial, distribution, and marketing strategies for general audience/primetime programs

• Team leader overseeing daily content curation across platforms

• Lead efforts with product development teams to ensure video platforms meet editorial needs and consumer expectations

• Developed content partnerships to increase video inventory & sponsorship opportunities

• Created video series and themed collections to reach new audience segments

Recent Accomplishments

• In 2019, increased video consumption by 20% after initiating a new marketing campaign for the PBS Video App and the deployment of a new day, date, and time full-episode streaming strategy that aligns with broadcast schedule

• PBS Video Apps and online streaming reaches younger audience segments, an average 20-years younger than broadcast viewers

Webby Awards

• 2017 People's Voice Award: Website / Media Streaming

• 2016 Honoree: Media Streaming

• 2014 Nominee: Media Streaming

• 2014 Nominee: Best Practices

• 2013 Honoree: Best User Experience

• 2013 Honoree: Media Streaming

• 2012 Honoree: Entertainment (Tablet & All Devices)

• 2011 People's Voice Award: Charitable Organization / Non-profit