The Great American Read
- Eric Freeland
- Oct 23, 2019
- 1 min read
Updated: Mar 5, 2020
Websites and Social Platforms
Background
Hosted by Meredith Viera, The Great American Read was an eight-part series with viewer participation to select America's favorite novel, told through the prism of America's 100 best-loved novels.
Profile: The Great American Read Facebook Book Club
My Role
As Senior Director of Multiplatform Content, I oversaw the program's digital strategy. Core components included:
Online and social voting
User generated content
Quizzes, digital downloads & social infographics/posters
Digital first series for Facebook and YouTube, "It's Lit"
Facebook Watch page & Facebook Book Club page
Key Results
4 million votes
11 million website page views
45,000 newsletter subscribers
4,000 UGC submissions for
430,000 completions of the scorecard/quiz
Webby Awards
2019 Honoree: Media & Entertainment
2019 Honoree: Education & Discovery
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