PBS Food

Website and Social Platforms

www.pbs.org/food

www.facebook.com/PBSFood

Background

As a niche content vertical, PBS Food unites cooking shows, blogs and recipes from PBS and local member stations. Whether promoting a recipe on social media, creating a special menu in a newsletter, or inviting people to share their food stories, PBS Food explores culture and history through its platforms.

My Role

As Senior Director of Multiplatform Content, I lead the team responsible for the curation of PBS Food on the vertical's website and social platforms. This included the creation of original content - recipes, blogposts, and digital video series like Original Fare and Kitchen Vignettes. Through this work, PBS Food delivered additional digital sponsorship revenue for PBS. PBS Food also supported broadcast programs like The Great British Baking Show, Martha Stewarts Cooking School, No Passport Required, A Chef's Life, and archival episodes from the legendary Julia Child. Additionally PBS Food, provides a national platform for local food-focused programming by PBS member stations.

Key Results

• The PBS Food website receives more than 2-million pageviews on average every month

• In 2019, PBS Food drove more than 9-million pageviews to PBS station produced content

• In 2019 PBS Facebook fans grew 27% to 155,000 and Instagram followers grew by 80% to 98,000 (all organic growth)

Webby Awards

• 2017 Honoree: Food & Drink for the video series "Original Fare"

• 2016 Honoree: Food & Drink (PBS Food overall)

• 2016 Honoree: How-To & DIY for the video series "Kitchen Vignettes"