The Vietnam War
- Eric Freeland
- Oct 23, 2019
- 1 min read
Updated: Mar 5, 2020
Website and Social Platforms
Background:
Ken Burns and Lynn Novick’s ten-part, 18-hour documentary series, tells the epic story of one of the most consequential, divisive, and controversial events in American history as it has never before been told on film.
My Role:
Spearheaded the landmark film's digital strategy
Managed team of content creators, website producers, and developers
Created a multifaceted user generated content campaign, allowing audience members to share their Vietnam Era experience via photos, video, text, or audio entries
Developed streaming video strategy that supported PBS station fundraising efforts
Collaborated with external partners to broaden the reach of the film to audiences outside the PBS core
Served as the main digital point of contact to the filmmakers, ensuring the film's digital components match the tenor of the film
Case Study & Key Results
39 million viewers
More than 10 million video streams of the film
16 million website page views
2,400+ user generated stories from audience
Webby Award
2018 Honoree: Digital Campaign
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